What is Online Profiling

Online profiling refers to the practice of collecting, analyzing, and using information about an individual’s online activity to create a digital profile of that person. This profile can be used for various purposes, such as targeted advertising, credit scoring, and security. Online profiling is typically done using cookies, IP tracking, and other technologies to track an individual’s activity across the internet. The use of online profiling raises concerns about privacy and the potential for misuse of personal information.

Who has been accused of online profiling

Several companies and organizations have been accused of online profiling. Some examples include:

Facebook: The social media giant has been criticized for its use of personal data to target ads and for its data-sharing practices with third-party companies.

Google: The search giant has been criticized for its use of personal data to target ads and for its data collection practices.

Cambridge Analytica: This political consulting firm was accused of improperly obtaining and using data from millions of Facebook users to influence the 2016 US presidential election.

Target: The retail company was criticized for its use of data mining and profiling to predict and influence customers’ shopping habits.

National Security Agency (NSA): The US government agency has been accused of collecting and analyzing data on individuals’ online activities as part of its surveillance programs.

Many other companies and organizations have been accused of online profiling and data misuse, these are just a few examples.